SHAFFE leads the Sustainability strategy of the fruit exporters of the Southern Hemisphere and presented its first perspectives during the Fruit Attraction. The ABC participated as a member of Frutas de Argentina. The thirteenth edition of the European Fruit Attraction fair was held in Madrid, Spain, from October 5th to 7th.

The implementation of virtual communication platforms worldwide has opened a unique business opportunity. In two months, the Argentine Blueberry Committee, together with the Ministry of Foreign Affairs, has planned 5 business rounds, an unthinkable frequency compared to “face-to-face” business. New business transactions to Saudi Arabia and the United Arab Emirates, among other new markets, are being carried out.

Major products exported, countries that have grown the most and new challenges are some of the topics that Southern Hemisphere Association of Fresh Fruit Exporters SHAFFE, which groups the eight most important countries in fresh fruit exports, is working on.

ABC partner companies are implementing a Social Compliance System this season that will engage 40% of the country production with concrete actions under the commitment to prevent child labor.

Blueberry production in Argentina begins a new harvesting year with the prospect of strengthening its differential product: tasty, sustainable and responsible.