Press Release: Southern Hemisphere Fruit Trade Congress highlighted key priorities of SHAFFE in 2021

imagen noticia Web 29-03

First Southern Hemisphere Fruit Trade Congress highlighted the key priorities of the Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) in its strategy for 2021 – 2023 and served as a platform for announcing a new cooperation agreement with the Chinese fruit importing industry. The first ever online event also highlighted the key challenges and opportunities for the region and defined that building on individual key strengths is the way forward for 2021 and beyond.

SHAFFE Congress: “Keeping the world supplied”

imagen noticia Web 04-03 español

With the aim of bringing the fruit industries of the Southern and Northern Hemisphere closer together and to allow better planning for the coming year, SHAFFE will hold the first “Southern Hemisphere Fresh Fruit Trade Congress” on the 25th of March 2021, with the defining theme of “Keeping the world supplied” – a critical topic thrown into sharp focus in the context of the COVID-19 pandemic.

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