The Argentine Blueberry Committee (ABC) has designed an educational proposal to reach schools with its campaign to promote healthy eating. The proposal is part of the actions of the Better with Blueberries initiative and aims at encouraging new generations to incorporate fruits and vegetables in their daily diet.

The Better with Blueberries (Mejor con Arándanos) campaign has joined the traditional Halloween celebration this year. “Healthy Trick or Treat” is the proposal that the Argentine Blueberry Committee (ABC) introduces to promote healthy candies among boys and girls.

Betina Ernst – Top Info Marketing SA
Blueberry is the most successful fruit in recent years. Its supply and demand increase year after year and it became global, being present on all continents. This led to strong competition between providers, which became increasingly difficult. Another challenge is the demands of the modern consumer. The question that arises is whether the production and commercialization of blueberries will be able to fulfill them, to ensure future success or will it be a shooting star that will disappear again.

For the fifth consecutive year, the Argentine Blueberry Committee (ABC) is carrying out the Better with Blueberries campaign, an initiative with a crystal clear objective: to promote healthy eating by implementing the consumption of blueberries as a fresh, healthy and easy-to-eat fruit option.

SHAFFE leads the Sustainability strategy of the fruit exporters of the Southern Hemisphere and presented its first perspectives during the Fruit Attraction. The ABC participated as a member of Frutas de Argentina. The thirteenth edition of the European Fruit Attraction fair was held in Madrid, Spain, from October 5th to 7th.