The Argentine Blueberry Committee (ABC) has reopened two Early Childhood Care Centers this year to offer an educational option for harvesters’ sons and daughters in production areas. One more center is expected to be opened in Tucumán and there is also a project to replicate the strategy in Entre Ríos.
“We are very excited to be finally at Shanghai International Fruit Expo. China is our most important market, so being present at this event allows us to strengthen friendships, networking and positioning of Southern Hemisphere fruit exporters, especially in these difficult times,” said Nelli Hajdu, SHAFFE Secretary General.
The Argentine Blueberry Committee (ABC) has designed an educational proposal to reach schools with its campaign to promote healthy eating. The proposal is part of the actions of the Better with Blueberries initiative and aims at encouraging new generations to incorporate fruits and vegetables in their daily diet.
The Better with Blueberries (Mejor con Arándanos) campaign has joined the traditional Halloween celebration this year. “Healthy Trick or Treat” is the proposal that the Argentine Blueberry Committee (ABC) introduces to promote healthy candies among boys and girls.
Betina Ernst – Top Info Marketing SA
Blueberry is the most successful fruit in recent years. Its supply and demand increase year after year and it became global, being present on all continents. This led to strong competition between providers, which became increasingly difficult. Another challenge is the demands of the modern consumer. The question that arises is whether the production and commercialization of blueberries will be able to fulfill them, to ensure future success or will it be a shooting star that will disappear again.