First Southern Hemisphere Fruit Trade Congress highlighted the key priorities of the Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) in its strategy for 2021 – 2023 and served as a platform for announcing a new cooperation agreement with the Chinese fruit importing industry. The first ever online event also highlighted the key challenges and opportunities for the region and defined that building on individual key strengths is the way forward for 2021 and beyond.
With the aim of bringing the fruit industries of the Southern and Northern Hemisphere closer together and to allow better planning for the coming year, SHAFFE will hold the first “Southern Hemisphere Fresh Fruit Trade Congress” on the 25th of March 2021, with the defining theme of “Keeping the world supplied” – a critical topic thrown into sharp focus in the context of the COVID-19 pandemic.
Despite de challenges presented by the pandemic, Argentina exported 11,000 tons of fresh blueberries and 3,500 tons of frozen blueberries in 2020 season, meeting the initial projections.
Alejandro Narvaja was a ground- breaking leader in developing innovative was to capture and use blueberry industry data to educate growers, shippers, and the overall berry industry.
Throughout the country, this blueberry season a system involving harvesters, contractors, producers, municipalities and unions is being applied.