The Better with Blueberries (Mejor con Arándanos) campaign has joined the traditional Halloween celebration this year. “Healthy Trick or Treat” is the proposal that the Argentine Blueberry Committee (ABC) introduces to promote healthy candies among boys and girls.
Betina Ernst – Top Info Marketing SA
Blueberry is the most successful fruit in recent years. Its supply and demand increase year after year and it became global, being present on all continents. This led to strong competition between providers, which became increasingly difficult. Another challenge is the demands of the modern consumer. The question that arises is whether the production and commercialization of blueberries will be able to fulfill them, to ensure future success or will it be a shooting star that will disappear again.
For the fifth consecutive year, the Argentine Blueberry Committee (ABC) is carrying out the Better with Blueberries campaign, an initiative with a crystal clear objective: to promote healthy eating by implementing the consumption of blueberries as a fresh, healthy and easy-to-eat fruit option.
SHAFFE leads the Sustainability strategy of the fruit exporters of the Southern Hemisphere and presented its first perspectives during the Fruit Attraction. The ABC participated as a member of Frutas de Argentina. The thirteenth edition of the European Fruit Attraction fair was held in Madrid, Spain, from October 5th to 7th.
The implementation of virtual communication platforms worldwide has opened a unique business opportunity. In two months, the Argentine Blueberry Committee, together with the Ministry of Foreign Affairs, has planned 5 business rounds, an unthinkable frequency compared to “face-to-face” business. New business transactions to Saudi Arabia and the United Arab Emirates, among other new markets, are being carried out.