Blueberries go global and face new challenges

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Betina Ernst – Top Info Marketing SA
Blueberry is the most successful fruit in recent years. Its supply and demand increase year after year and it became global, being present on all continents. This led to strong competition between providers, which became increasingly difficult. Another challenge is the demands of the modern consumer. The question that arises is whether the production and commercialization of blueberries will be able to fulfill them, to ensure future success or will it be a shooting star that will disappear again.

Argentine blueberries to the Middle East: an opportunity that has grown in pandemic and is here to stay

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The implementation of virtual communication platforms worldwide has opened a unique business opportunity. In two months, the Argentine Blueberry Committee, together with the Ministry of Foreign Affairs, has planned 5 business rounds, an unthinkable frequency compared to “face-to-face” business. New business transactions to Saudi Arabia and the United Arab Emirates, among other new markets, are being carried out.

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