Argentina has comparative advantages to provide this growing market with multiple products from its regional economies due to the variety of climates, the fertility of its soil, its entrepreneurship and the possibility to supply on counter season.
Producers of the Argentinean Blueberry Committee (ABC) celebrated the “blueberry week” once again.
The pandemic turned the world upside down. Nobody imagined how in a few months everything was going to change, how to face life, perspectives, priorities, interpersonal relationships, business, etc. We are still in the midst of the hurricane and how it will end is still uncertain. But something is clear, nothing will be as before.
With productive zones implementing strict healthy and safety protocols and an industry working closer than ever towards common goals, the 2020 blueberry season kicks off in Argentina.
Today, producers of the Argentinean Blueberry Committee (ABC) highlighted the results achieved in the “Better with blueberry” campaign, https://www.argblueberry.com/home/mca/, as well as the “Fruteá Tu Escuela” initiative, a healthy eating contest which sought to popularize fruit in schools countrywide and a recipe contest with fruits and vegetables, ” Cocinarte, elegí tu estación ” (Cocinarte, choose your season) conducted by the Ministry of Agriculture, Livestock and Fisheries through the campaign “More fruit and vegetables”.