The country was showcased in the first version of London Produce Show and Conference, an event that brought together over a thousand exhibitors and visitors from around the world, including buyers, distributors, retails, importers, etc..

Blueberries from Chile, like kiwis marked presence in the London Produce Show and Conference, which brought together hundreds of key industry for fruit, vegetables and flowers in the world representatives.

National participation was organized with ProChile, through the Export Promotion Fund Silvoagropercuarias the Ministry of Agriculture, the Fruit Exporters Association of Chile AG, ASOEX and Committees Kiwi and Blueberries from Chile. During the event, told both committees with stands that were attended by representatives of ProChile in the UK.

“Participating in this type of initiative is very important because it allows us to visualize new market niches, promote the diversification of our exports and strengthen the position of our blueberries,” said Andrew Armstrong, Executive Director of the Chilean Blueberry Committee.

Armstrong added that to support the promotion of Chilean blueberries in the UK, also organized a “Master Class” gastronomic conducted by Chef Adam Degg, who made ​​several recipes whose main ingredient was the Chilean blueberry. The menus were developed for distribution channels “Horeca” (hotel, restaurant and catering).

Meanwhile, Carlos Cruzat, Chairman of the Kiwi Chile Committee, said: “We have arranged a booth in which we could promote European distributors, those member companies of our organization that pro-actively being implemented protocols improved condition and maturity of Chilean kiwi, in order to give the end user a healthy, nutritious and tasty kiwi “.

“As a government, there is a constant concern for supporting the growth and development of our exports, so participating in such events is key, especially because we can show a united and reliable fruit industry through our branded ‘Fruits of Chile’ and sub-brands’ Chilean Blueberry ‘and’ Kiwis in Chile, “said Cristian Lopez, Director of ProChile in the UK.