There are three pillars that are part of the communication campaign of ABC. Know them.

Regarding the concept of “super fruit” and faced with the phenomenon of health claims, which have become a priority within consumers, the ABC communication campaign has three pillars (We´re Super, We´re Back (in reference to our early break into market) and Go Big Blue (in reference to the size of our fruit).

The campaign will be presented through specialized media in September.