Today, producers of the Argentinean Blueberry Committee (ABC) highlighted the results achieved in the “Better with blueberry” campaign, https://www.argblueberry.com/home/mca/, as well as the “Fruteá Tu Escuela” initiative, a healthy eating contest which sought to popularize fruit in schools countrywide and a recipe contest with fruits and vegetables, ” Cocinarte, elegí tu estación ” (Cocinarte, choose your season) conducted by the Ministry of Agriculture, Livestock and Fisheries through the campaign “More fruit and vegetables”.
This year, Argentine blueberries were differentiated for their unique flavor: the flavor of a kind of fruit produced with a significant social component. ABC together with DYA (Development and Self-Management) promoted PAR (Responsible Agricultural Production, free from child labor), a project that seeks to raise awareness in the community about the risks of unprotected child and adolescent work, while achieving a better quality of life for workers and their families.
On this occasion, we offer two super ideas so that you can celebrate a blue and sweet Thanksgiving Day! Do you dare taste meatballs with blueberries and sauce? Or would prefer a mouth-watering blueberry chutney to serve with the traditional turkey or exquisite meat? For either options, you only need a magic ingredient: Argentine Blueberries!
Argentina is one of the main players in the global market, with more than 20 years in the export activity. Its geographical location has a counter-season crop as an advantage, which allows us to supply products during periods of low production in the countries of the Northern Hemisphere. Over the last years, the blueberry industry has changed a lot, especially due to the arrival of several new producing countries which has made the market more and more competitive. The good news is that worldwide demand continues to grow, thus each producing country will face the challenge of finding its place in this new international scenario.
In line with this business model, ABC carries out a national social strategy which aims to public- private and multi-stakeholder cooperation, with a long term view and taking into account the local needs in order to find solution.